Improving your product descriptions is a prime tactic to attract organic traffic from search engines. But to do so, you need to focus on writing SEO-friendly product descriptions that sell.
Writing the best SEO product description is a particular skill. It includes precise wording, storytelling, and benefit-focused approaches. Only properly optimized articles can help you to reach your target customers. Again, awareness of some crucial factors will boost your product description on the e-commerce platforms like Amazon, Walmart, and eBay.
Knowing how to write a good SEO product description can also help you gain traction on your own platforms. You can take the help of Shopify, BigCommerce, or WooCommerce to organize your sales copies further. If you optimize the product description and get a suitable website design, your sales will hit the roof!
What Is SEO-Friendly Product Description?
An SEO-friendly product description is optimized for Search Engines. But what do we mean by this “Optimized for Search Engine”?
There are millions of product descriptions on Search Engines, but you can only go through some of them. Search Engines make your life easy by choosing only the best options. They use specific keywords to rank those pages or products for this choice.
Search Engine Optimization means using these specific keywords in your product description. Thus you can top in the search result, which may increase your sales over time. We will see the relationship between the SEO-friendly description and sales later.
Writing Tips For A Good SEO Product Description
Writing the best SEO-friendly products needs some technical knowledge and hardship. Again, persuasive writing and storytelling take your writing quality to another level. Here are some writing tips for beginners:
Persuasive Wording
One cannot overstate the importance of precise wording in product descriptions. The words an author chooses to use in an article are important. These words can have a profound effect on the way that readers perceive the article’s topic.
By choosing persuasive words, an author can ensure the readers’ attraction to the product. Also, precise wording can make a product description more memorable and influential. Thus, the customers may influence others to buy your products.
Storytelling
Storytelling is a powerful tool that businesses have at their disposal. When used correctly, it can engage customers, forge emotional connections, and inspire loyalty.
Product descriptions are the perfect opportunity to tell a story about your brand. It would be best if you weaved a narrative into your product descriptions. Thus, you can create an engaging and compelling reason for customers to buy from you.
Storytelling can differentiate your products from the competition. Thus, it builds a strong emotional connection with your customers.
Optimize For Search Engines
Research your keywords thoroughly while writing a product description. SEO-friendly product descriptions have many advantages. But to ace this sector, you need to understand the best practices of SEO writing.
Benefit-Focused Copy
The primary purpose of product descriptions is to convince potential customers to buy a particular product. Product descriptions need to be benefit-focused. Thus it can highlight the unique selling points of a product and persuade customers to buy.
Businesses need to communicate why customers should buy their products. They can do it by focusing on its benefits rather than listing its features.
Researching and Utilizing The Right Keywords
Finding the right keywords will help you to get more reach and conversion. For this, you may need to use software and other technical tools. Here are some examples of SEO tools.
- Ahrefs Webmaster Tools
- Surfer SEO
- Google Keyword Planner
- Keyworddit
- Google Trends
Here are some other essential points you need to keep in mind.
Keyword Difficulty
Different keywords have different levels of competition. You may use them in your product description but using less competitive ones is the best option.
Long Tail Keywords
“Less competitive but convert better.” The most effective choice when aiming for the top is long tail keywords.
Search Volume
Research the search volume of specific keywords carefully. Search volume guides you to choose the best keywords around there.
Related Terms
Other related terms like keyword clustering are essential too. They help in Natural Language Processing (NLP).
Placing Keywords
Refrain from overstuffing product descriptions with lots of keywords. Short descriptions do not look better with overstuffed keywords. If you can place keywords correctly, your article gets a boost.
There are places where you can naturally put the keywords. Like, as the URL, Alternative Image Tag, Title, Features, etc. Use one or more keywords in the whole body to get better results.
What To Avoid In Writing A Good SEO Product Description
Knowing what to avoid does the half job while doing anything. Here are the bad practices you need to avoid. Remember, “There are no shortcuts to the top of a palm tree!”
Creating Duplicate Product Descriptions
Duplicate product descriptions are garbage. Paraphrasing words from other unique content will not help you rank your product. The algorithm can detect duplicates.
A duplicating product description is an unacceptable approach in Search Engine Optimization approaches. Try to avoid it by writing unique copies. These copies will help you to beat your competitors.
Forgetting Customers
You have heard the proverb, “Wearer knows where the shoe pinches.” Also, it would help if you put your feet in the wearer’s shoe. Thus you can write relatable product descriptions that will ace the SERPs.
The goal is not just to climb to the top. Users must feel connected with the product because they can not touch it online. Your job is to connect the product and the buyer with charismatic writing.
Generators of Product Descriptions
Artificial Intelligence in product description generation always comes with plagiarized copies. Their writing quality is poor too. These can not top in the SERPs. Where’s the problem?
Google has added algorithms to filter AI writings. The results on the SERPs are more reader-friendly. So, generating product descriptions with AI is no longer an option.
Extra Tips For Writing A Good SEO Product Description
With some extra techniques, you can make your product description more attractive. Here are some additional tips that can help you to get more visitors.
Fewer Words, More Attraction
It is important to use fewer words in product descriptions for several reasons. Shorter captions are more accessible for customers to read and understand. Moreover, more concise writing lets you focus on the product’s most essential features.
Additionally, shorter descriptions leave more room on the page for other important information. This information may include product photos and features. Finally, more succinct descriptions are less likely to contain errors or typos.
Length According To the Buyer Awareness
Writers may need clarification about the length of the product description. It would be best if you indeed made it concise. But some products require more writing. So what to do in this case?
The product description length depends on the buyer’s awareness. If the product is popular, make it short. Then, add only features. On the other hand, unfamiliar products need more description.
Relationship Between SEO Description & Sales
You see, there are millions of sellers out there on the internet. All of them are trying to sell the same product. But the first or second place on the Search Engine Results Page (SERP) is what matters. These two places are precious because of the drastic difference between the number of clicks.
Around 28.5% of people click on the first page, whereas 15.7% visit the second. So, making it to the top can help you sell more. A more SEO-optimized product description means more conversions.
This graph displays the SERPs’ click-through rate (CTR).
Why Your Description Can’t Bring Sales
Many businesses need help seeing the results they want from their product descriptions, and a few common mistakes could be to blame.
Insufficient Length
One issue could be that your descriptions need to be longer. They should be long enough to give potential customers all the information they need to buy but not so long that they lose interest. The language that speaks to the customer and addresses their needs is also essential.
Too Many Jargons
You want to give potential customers enough information to make a purchase. Instead, overwhelming them with jargon is not an option. Use simple language that anyone can understand.
Strong CTAs
It’s also essential to use strong calls to action in your descriptions. Tell customers exactly what you want them to do, whether “buy now” or “add to cart.” Make it easy for them to take the next step.
The customer should be able to reach anywhere on your website within two mouse clicks. It is necessary for convenient browsing.
Use Pictures
Finally, remember that your descriptions are one part of the equation. You must pair them with great product photos.
Also, helpful customer reviews create a complete picture of your product in the customer’s mind. Images are great when describing the physical features of a product.
Final Words
Online and offline markets are different from each other. You can not sell more by showing the best product online. But you must present your product first, which is accessible in real life but tough on the internet. This is where SEO writing helps you to reach your potential customers.
You should now know how to write a good SEO product description. So, follow all the steps and tips in the article and get an instant reward. Specializing SEO-friendly eCommerce sites can bring you more customers. So, what are you waiting for? Get your SEO-friendly product description today and get more conversions!
