What causes your sales conversion to decrease? Is it really your marketing or your way of presenting during the marketing? Chances are, you are presenting in the wrong way!
When it comes to the presentation of the product, you are not putting enough effort into making it look right. According to statistics by Squareshot, 22% of the returned products bought online are returned due to bad presentation.
Bad presentation causes a different appearance of the product which later convinces the buyers to change their minds afterward.
In order to boost your business, you need to understand the dos and don’ts of eCommerce photography for your business.
1) Not highlighting the product during eCommerce photography
Anything that changes the focus of the product, should not be in the photo. When you are shooting a product, always highlight exactly the product that you are trying to sell.
What most of the eCommerce websites and pages are doing? They are usually shooting with a simple, white background with just the product itself.
2) Not using a professional setup
Nowadays, most sellers are shooting their products using mobile phones in order to reduce the cost of hiring a photographer. This may work for some sellers but it is not recommended as mobile phones are nothing compared to DSLRs at the end of the day.
The latest iPhone or Samsung may get the job done but they can never reach the level of a DSLR camera. Use proper studio lights, background, and cameras for bringing out the best of a photo.
3) Hiring a knowledgeable photographer for eCommerce product photography
When hiring, ask your friends, families, and surroundings for recommendations but never look for photographers in Facebook groups as there is a high chance of finding them unprofessional.
A real photographer will always have a website or portfolio and will have very good reviews on them. Look for someone who has an established track record for photography and not just someone who “likes” the photo shoot.
4) Don’t shoot from the same product in different colors
This is a complete waste of both time and money as people don’t need to see the same product in all the different colors. Just shoot in one color and provide the options of the other colors available.
5) Shooting multiple angles
Most sellers are promoting their products from multiple angles which is suitable for building credibility among the products but not recommended.
Shooting from different angles usually makes the photo more disoriented and hence makes it less attractive. It is always suggested to shoot at eye level as it does not misrepresent anything about the product.
6) Hire a photo editor
When it comes to product promotion, hiring an editor will save you time and make the product look more attractive to your audience.
A photo grabs the attention of its audience when it is looking the most realistic and genuine.
When you don’t hire an editor and try editing by yourself, you are going to waste a tonne of time if you are not an expert. The more you take time to edit and deliver the photos to your clients, the less interested they get to buy them.
Most photographers charge 20$-50$ per hour for editing. But when it comes to advanced editing, the rate can rise from 200$ to 500$ per hour.
7) Providing single shots only
Instead of just posting one shot from each angle, post a collaged photo from multiple angles.
Saving your audience’s time will increase their interest and higher the conversion rate of your sales. According to Squareshot, it is reported that 1/3th of the survey shows that people want to see more than one photo per product. Showing only one image makes the promotion look shadier as you are not providing different angles or shots.
8) Using low-resolution pictures
This is the last thing you want to do while promoting your product. Low-resolution pictures make your audience lose interest at the first glance.
Would you buy a product that doesn’t even show a clear image of it? Or would you rather buy the product of high-resolution images collaged into one?